 |
 |
 |
 |
Juwelry Schullin I Storefront
Graben 21, Vienna
1972
The architecture of this storefront is animated by the metaphor of jewelry vs. gold vein and
contrasts the technical grid with the naturalistic free form. This shop by Hans Hollein is of incredible
density and offers various possibilities of interpretation for the viewer. The interior is of precious and
valuable design and is similar to a jewel case. With his use and treatment of high-quality materials,
Hans Hollein started a new discourse about luxury boutiques.